Re:festival


Visual Identity / Branding
Conceptual Project

Re:festival is a festival about recycling. It aims to spread the 3R concept (reduce, reuse, and recycle) to the community and help them improve their lifestyles to build a sound-material-cycle society. Trash anthropologist Robin Nagle, material innovator Andrew Dent, and toy inventor Arvind Gupta will give guest talks on the influence of trash and recycling in their work. Activities include talks, live performances, workshops, an art gallery, and a flea market.

The educational meaning of Re:festival is interpreted visually through the positive and negative shapes of unfolded box templates. The sustainability and fun of Re:festival is highlighted by the tape-like typography and irregular decorative abstract graphics.